If you are a small business owner and you are really not sure about SEO and what it means or how to do it, this guide is for you. Here are some tips about SEO Glasgow that could ease your mind and help you to get started today.
SEO = Search Engine Optimisation
Everybody uses Google to find everything, everywhere and everyone. Whatever your business is, you want to be showing on that first page of the google results page. Let’s face it, nobody looks past the first page, in fact a lot of people won’t look passed the top 3-5 results. Therefore you want to get as high up on the first results page as possible. Enter SEO Glasgow.
Both on-site and off-site SEO is required
Generally there are two ways to improve your sites SEO. Frist of all you need to improve the website itself. You need to make it user friendly, super relevant to your business and have a strategic and aesthetically appealing format. You also need to ensure it is readable to Google. Secondly you need to build up trust for your site in the eyes of Google. You can do this with link building.
Know what to expect
You won’t get instant SEO results from a few day’s work. It can take weeks, even months for your site to move up in Google ranks. However you don’t need to spend lots of money to do so. By creating quality content and consistently working on your SEO every day you will see your site improve over time.
SEO is an ongoing process. As long as your site is running, there are improvements to be made. The world of digital changes all the time. Google change their rules also. Plus you want to continue to grow and to maintain your top spot in the ranks. As your competition will constantly try to beat you, you need to continue to work to stay on top of your game. Therefore SEO is forever.
Play by the Rules
There are rules in the world of SEO. Google can also give you penalties for breaking those rules. Do your research and stay in the loop with the digital marketing world. There are plenty of reliable blogs you can sign up to receive updates that are relevant to your business and search engine optimisation. If you do invest in professional digital marketing company, make sure it is a trusted company who are certified with Google. An example of a good SEO Glasgow company is Smarter Digital Marketing who can guide your through their services.
Use the Tools
They may seem scary at first however once you know the basics you should use Google tools such as Search Console, Google Analytics, Google AdWords and Google My Business. These will help propel your site up the ranks in the search results. Many digital agencies give lessons to small business owners on how to use these tools. This one off expense might be a better option for you than signing up to several years of SEO marketing from an agency.
Content is Key
Content is the most important thing when it comes to search engine optimisation. If your site ticks most of the SEO boxes but the content on your site doesn’t make any sense, or is irrelevant to your products/services your customers are not going to stay on your website for long and they certainly will not trust your business. As for Google well poor content is a big NO.